Design Services

Team Graphics

Since the 1988 Daytona 500, Bass’ designs have adorned more than 250 teams including those of Hendrick Motorsports, Richard Childress Racing, Dale Earnhardt, Inc., Penske Racing, and Petty Enterprises.

Bass has the ability to create a comprehensive package that includes all the elements for a race team such as:

  • Car Design
  • Driver Uniform and Helmet
  • Crew Uniforms
  • Pit Equipment
  • Transporter/Motorcoach/Corporate Jet Design



Track Promotions

Bass began working with different tracks throughout the early 80s. He met Paul Sawyer from Richmond Fairgrounds Raceway, who was then the owner of the famed short track. In 1981, Bass began displaying his motorsports artwork in the track’s infield media center. Later in November of 1984, Bass was introduced to the president of Charlotte Motor Speedway, H.A. ‘Humpy’ Wheeler. Through this introduction, Bass began a relationship with Charlotte Motor Speedway that extends to today having designed every program cover since May of 1985, 76 consecutive!

Since then Bass has continued to have very significant and successful relationships with many track, sponsor, and race team executives.

Sam is often enlisted by race venues to help promote upcoming events through the design of:

  • Program Cover Art
  • Trophies
  • Standard & Anniversary Logos
  • Track Mascots
  • Murals for Speedway Interiors and Grandstand Sections

1999 Lugnut

Corporate Branding

Sam Bass Illustration & Design, Inc. is a full-service agency that many Fortune 500 companies have called upon to create the look for their entire motorsports program. Many of these companies also look to Bass for original illustrations. Bass’ vivid originals are often presented to NASCAR celebrities and corporate executives, while others become prints and posters for national promotional campaigns.

Bass’ ability to blend a company’s established identity with a truly innovative racing look can be utilized in all areas of NASCAR racing, including (but not limited to) award winning:

  • Advertising Campaigns – Illustration & Tag Lines
  • Logo Design
  • Hospitality Village Design
  • Special Packaging
  • Point of Sale & Merchandise Displays
  • Custom Apparel
  • Mascot Design
  • Autograph Cards

Canopy Artwork  Final Revised Graphics